Brand Strategy

Brand Strategy is the thought-leading monthly magazine of brand management for senior client marketers and their agencies. It has been leading the global debate on branding topics for more than a decade and is packed with ground-breaking trends, innovative papers, exclusive research and in-depth case studies. Every month a subscriber can read:

Thought leader pieces from the industry's most important thinkers. Contributors include Sir Martin Sorrell, chief executive of WPP, Russ Klein, chief marketing officer at Burger King, Michael O'Leary, CEO of Ryanair and Harry Sloan, chairman of MGM.
In-depth case studies on the inside stories of innovative and successful brands such as Axe/Lynx, Red Bull, Guinness and Tesco. Learn from inspirational turnaround brands such as Skoda and Mulberry. Pick up candid insights from the likes of Stelios Haji-Ioannou, founder of the easyGroup empire, Larry Huston, VP of innovation and knowledge at Procter & Gamble and Rob Malcolm, global president of brands, sales and innovation at Diageo, who presides over a £1bn marketing budget.
Latest research and data: exclusive findings on major marketing trends and insight. Find out how Chinese brands will affect Western business, what sports sponsorship really works and how the latest global innovations could change consumers' lives.

What our readers say:

"It's more important than ever for marketers to prove they can deliver value, reading Brand Strategy can help you build a compelling case."
Professor Philip Kotler - Marketing Department - Kellogg School of Management, Northwestern University.

"If you like thinking and being stimulated with the latest marketing ideas and strategy, then you'll like Brand Strategy."
Alex Batchelor marketing director, Royal Mail.

"If you're a brand planner, consumer planner or account planner, this marvellous magazine is the specialist publication for what you do - Brand Strategy. It does exactly what it says on the cover."
Michael Harvey - global planning director Diageo.

"No publication covers the branding field like Brand Strategy magazine. Intelligent, thoughtful and interesting to read."
Al Ries - author - The Origin of Brands.

Brand Strategy is a must-read for the key stakeholders of the marketing industry - marketing directors and brand managers of client companies, brand specialists from consultancies and account directors, planning directors and managing directors of ad and design agencies.

Key subscribers include Burger King, Vodafone, Procter & Gamble, Cadbury, Coca-Cola, Bacardi, Diageo, Dixons, GlaxoSmithKline and Virgin Atlantic.

Brand Strategy

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