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Centaur acquires equity stake in Mind-Advertising.com

Centaur Communications has acquired an equity stake in Mind-Advertising.com, the online business information resource for the advertising and marketing industry. The site will operate as a joint venture between Centaur and Simon Tesler, founder and publisher of the site, which was launched in 1998.

Mind-Advertising.com publishes business and marketing profiles of the world's leading advertisers and advertising agencies, including history, market position and financial information. The site, which is at http://www.mind-advertising.com, includes extensive brand, corporate and worldwide links for leading companies, covering more than 50 countries worldwide.

Centaur Communications launched mad.co.uk, its portal site for the marketing, media, new media, advertising and design industries (www.mad.co.uk) in July 1999 and close links will be established between the two sites. Centaur already publishes a range of leading magazines in this area including Marketing Week, Design Week, Precision Marketing and Creative Review.

"I am delighted that we are now partners in the mind-advertising.com site," says Stephen Brooks, publisher of mad.co.uk. "Mind-advertising.com has built up an excellent library of company profiles and this information complements perfectly the news-based information which we carry on mad.co.uk. Together, the two will provide the best possible online research and current awareness resource for the people working in these industries, plus the widest selection of vacancies."

Simon Tesler has considerable experience of consumer and business publishing. During the Eighties, he was co-founder and editorial director of style magazine BLITZ. In 1991, he launched information services company The Magazine Business, publishing a range of directories and newsletters on the international periodical publishing industry. In 1995, The Magazine Business was acquired by Pearson plc. Simon worked at Pearson for two years, during which he became managing director of the marketing directory ALF and electronic databases Genesis and Apollo. He left Pearson in 1997 to launch Mind-Advertising.com. He is also a director of interactive agency WorthMedia.net and a member of the Executive Committee of the Internet Advertising Bureau (IAB) UK.

"This partnership creates an even more powerful online resource for marketers", commented Simon Tesler. "The combination of Mind-Advertising's company profiles with mad.co.uk's breaking news coverage gives subscribers unrivalled coverage of the marketing and advertising industry, not only in the UK but worldwide. I'm delighted that we are now working together."

For futher information call:
Simon Tesler (MIND-advertising.com) 0976 766983
Stephen Brooks (mad.co.uk) 020 7970 4927

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