Centaur Holdings is launching a new monthly magazine, Data Strategy, to reflect the growing importance of data in driving businesses forward.
Published ten times a year, the controlled-circulation magazine is designed to bridge the gap between IT and marketing by creating a single voice for the UK’s data community.
Aimed at professionals who are responsible for buying and selling data products and services, the title will not only show readers how they can help their companies make profit from data; it will also demonstrate how to become a force in the boardroom. In addition, Data Strategy will enable chairmen and chief executives to keep up to date with this emerging market.
Precision Marketing editor Charlie McKelvey, who will also edit Data Strategy, says: "Data is no longer simply a marketing issue, these days business information is used to drive the whole organisation forward. But due to its diverse nature, there is nothing to bring together this community. Data Strategy will do exactly that."
Each month, the title will cover the major issues affecting the sector and will include opinion pieces by industry figures, as well as case studies demonstrating how businesses have turned information into profit. It will also cover all the latest product and service launches.
For more information please contact:
Declan Gough, Publisher or Charlie McKelvey, editor, on 020 7970 4000.
