31st January 2006
Centaur Holdings, the publisher of Money Marketing, Mortgage Strategy and Fund Strategy, and Matrix-Data are pleased to announce a joint initiative. The circulation data from each of the three Centaur titles is to be integrated into the Matrix Financial Intermediary Database, to form the most flexible and comprehensive database of all regulated financial intermediaries. List and data sales for the merged database will be handled by Matrix-Data.
Over the last 18 years, Matrix-Data has developed the Matrix Financial Intermediary Database, which already provides a complete universe of all regulated firms. It has been designed to enable users to identify and target distinct groups of IFAs and other Investment, Mortgage, Protection and Insurance intermediaries. The data is continuously refreshed and updated through rigorous research, and is regularly cross-referenced with the FSA Register. With the inclusion of the reader profiles from Centaur's market leading titles, the best has just got better!
Having just celebrated its 20th anniversary, Money Marketing is still leading the way editorially in the intermediary market. As a result, it is still the publication of choice for many financial intermediaries. Centaur launched Mortgage Strategy to cater for the weekly editorial needs of specialist mortgage advisors. Fund Strategy is aimed at the top end retail fund advisers. By collecting detailed business profiles from the readers of these titles, which must be updated every 12 months to comply with Centaur's controlled circulation policy, the reader registration forms generate powerful and detailed data that compliments Matrix-Data's already highly comprehensive offering. Product providers and others targeting the intermediary sector will now be able to segment and target their market much more accurately.
Matrix-Data already hold over 49,000 individual contacts at 25,000 firms of IFAs and Mortgage intermediaries. The merged database will increase the total of individual contacts to over 61,000. The database will allow users to select names by multiple criteria, including size, nature of business, regulatory status and region.
As well as offering "one off" and "multiple use" list rental options, Matrix-Data provides a data cleansing and enhancement service to refresh a client's own data. Matrix-Data has also developed an on-line version of the database, Matrix FS:web, which combines state-of-the-art Internet and database software that enables non-technical users to generate complex selections and detailed reports. Beyond that, Matrix FastStats allows a user's own database to be integrated with the Matrix Financial Intermediary Database and other third party sources. This will provide them with an ideal customer intelligence tool for channel and campaign management, sales force analysis and management reporting.
Adding the Centaur circulation database into The Matrix Financial Intermediary Database will produce the most detailed profile of advisers in the UK.
Notes to Editors Matrix-Data is a leader in innovative customer intelligence solutions, and has a respected track record in the financial services sector and other industries. We specialise in transforming data into powerful information using sophisticated customer intelligence technology and unique, complementary data sources.
With cutting-edge technology, highly developed skills and 20 years of experience, Matrix-Data transforms information into intelligence. Working across our clients' sales, marketing, finance and operational departments transforming their data into usable information at every step.
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