Centaur's Financial Services division has launched a new monthly magazine, Corporate Adviser.
Corporate Adviser is targeted at financial intermediaries selling pensions and employee benefits products into the corporate market and complements sister title Employee Benefits which is read by employers who buy these services.
It neatly bridges the gap between Centaur's Employee Benefits and Money Marketing titles and further consolidates the company's strong position in the employee benefits. and financial intermediary markets.
"This is a really exciting launch", says group Publisher Philip Hayne, "it is a market we know well, a market that is undergoing significant change with issues like pension simplification and investment reform, so the timing is perfect for a new magazine."
"We have put together a team of very experienced people with relevant contacts and knowledge allowing us access to key advertisers and the ability to deliver a unique mix of quality content from the start. Newly-appointed editor Stephanie Spicer has years of experience in the pensions and healthcare sectors. Will Bolton has joined as commercial director from the Daily Telegraph and brings with him 16 years of experience and contacts in the financial services sector."
The first issue is cover dated May and is out now. The new title has been well supported by the advertiser community and immediately generated a large number of reader registrations. The aim is to have an ABC audit showing over 6,000 qualified and requested readers within 9 months.
This is the third monthly title to be launched by Centaur so far in 2006. Lending Strategy was launched in January this year, aimed at senior managers in the UK lending industry. Move or Improve? - a specialist consumer publication aimed at home improvers originally tested as a quarterly in Autumn 2005 - went up to monthly frequency in March. In addition, Period Living & Traditional Homes was acquired from EMAP in January this year.
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