Precision Marketing, one of the leading titles in the Marketing sector, published by Centaur Media PLC ("Centaur"), is changing its frequency from weekly to fortnightly and will be supplementing this with the launch of a stand-alone website in the Autumn.
"In the direct marketing industry readers increasingly want daily access to news and new job opportunities," says Publishing Director, Annie Swift. "This is what we will be providing with the new model Precision Marketing. The fortnightly title will still cover the news, but it will also be able to concentrate more on detailed analysis of market developments. The website will provide the daily breaking news plus access to an online jobs board."
There will also be changes to the circulation of the title, which was launched as a paid-for weekly in 1988 and has a current ABC-audited circulation of 4,946 (July 2004 June 2005). Through a tightly controlled circulation drive, the aim is to build the client readership from its current 3,500 to 6,000. The agency side of the circulation will remain at 1,500 and the total circulation will rise to 7,500.
As a result of these changes, staffing numbers on Precision Marketing will be reduced from 20 to 15. The aim is to find appropriate positions within Centaur for all of the individuals affected by the changes on the title.
"We have an ongoing process of reviewing our titles to ensure that they match what our readers and advertisers are looking for," says Graham Sherren, Centaur's chairman and CEO. "And when there is clear evidence that markets are changing, then we want to be leading that change."
The first issue of the fortnightly Precision Marketing will be dated July 14th.
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